In 2017, it was reported by FAO that Kenya was a crisis level of 8.4​ with a large number of people dying that Year due to poor nutrition, lack of sufficient food and starvation. Research findings indicate that among the root causes of this was post-harvest losses. Farmers put in their time, effort and resources to plant, weed and harvest their produce but have challenges in accessing the markets. As a result, their produce goes to waste, they incur financial losses, are unable to expand their businesses and provide basic needs for their families. This in turn creates joblessness in the community and contributes towards poor nutritional status or hunger in the community.

Azaavi foods was started to bridge the gap from Farm to Fork by providing market access in order to reduce post-harvest losses, create employment, promote sustainable production and consumption practices for organic farming to ensure food safety and security.